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Using Media for Engagement-A Guide

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. using media for engagement offers excellent info on this.If used in a right manner, Social Media can give a massive upsurge to your business. Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile. Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

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Where To Find Social Media Experts

If you are at all familiar with the nature of marketing, then you probably know that it is dynamic and changing constantly. So, you also probably know the importance of evolving and evaluating in order to stay competitive in your industry. Here are a few ways to find the best online marketing experts. weblink has some nice tips on this.

Experience matters
Until recently, many people thought that they could easily break into the field of online marketing. As a general rule, if the companies figured that if you were young and active in the field of social media, they would select you as a media expert. Today, that is not the case. In order to succeed in the field, you must demonstrate that you interpret consumer data and that you are able to easily understand it. You must also be able to demonstrate that you are forward thinking. You must be willing to fail and must also be ready to do it.

Multiple skills
People also have many misconceptions about what it takes to become a social media expert. In the future, the careers in social media will be focused heavily on business elements, including globalization, governance, user experiences, technological adaptations, and content strategies. It is, therefore, important to select a social media expert for your marketing campaign, who has an understanding of business elements and online media. You should go for someone, who is street smart rather than book smart.

Marketing degree not required
These experts are not always required to have a marketing degree. However, some special projects may require them to have marketing degrees or degrees related to marketing. The main key for a successful online expert is having communication skills along with listening skills, experience and background in public relations, which would have taught him storytelling, how to handle people, etc.

The Facebook myth
Even though Facebook is one of the largest online media, it is not a favorite with the online marketing experts. Twitter and Instagram were some of their most favorite sites. You could easily find social media experts on the popular sites. Untapped and Pinterest are also not so much of a favorite with the social media experts. Overall, you would not be able to find social media experts on the sites that are not so popular with them or not so liked by them. You would be able to find them on the sites that are liked by them and not necessarily on those that are liked by people in general.

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VPS Hosting Vs Dedicated Server – How to Compare

Besides shared hosting, there is VPS hosting and dedicated hosting. VPS hosting is very similar to dedicated hosting in many ways. So how do you compare between the two and come to a buying decision?

First of all, make sure that you are clear about your own goals. What are your plans for your website? Is it going to be a static website that is chocked full of articles? Or is it going to be a website that offers free tools and applications? Will it be a community based site that will grow by itself? Once you know the direction that the site is heading, it’s much easier to come to a buying decision.

For static sites, you don’t need a VPS or a dedicated server. Unless you intend to host hundreds of sites, a shared hosting account will be good enough. But if you are running a community based or app based site, you are going to need a VPS or a dedicated service. Let’s explore some of the similarities.news

Both VPS and dedicated hosting gives you full control of the server. As the admin, you can customize the hosting environment. You can’t do that in a shared environment.

Both types of hosting gives you a fixed amount of server resources. These resources (i.e. RAM and hard disk space) are allocated to your account, and they are for your use only. In a shared environment, the resources are shared. That is why some websites tend to load slower on a shared server, even though it’s just a static website. Other sites may be using up a portion of the resources. On a VPS or dedicated server, you will not experience this issue.

To come to a wise buying decision, you have to consider the differences.

A VPS reside on the same server, but it’s really a virtual server. That means no physical server exist. The VPS is partitioned using sophisticated server software. The VPS operates and work like a standalone server but in reality, it’s still on a shared server. However, the software is able to isolate the server into different “compartments” so that one “compartment” won’t affect the other.

For this reason, you can expect VPS servers to offer smaller amount of resources, since the resources are “split” among the various partitions. Resources must be your key deciding factor. A VPS may offer just about 512MB or RAM, while a dedicated server can offer up to 2GB of RAM or more.

Obviously, having a dedicated server ensures that your site is more scalable. Of course, if your website is never intended to reach such a stage, hosting it on a dedicated server would be a waste of resources. The majority of the websites require only a shared server or a VPS server.

For community sites that are immensely popular, a dedicated server is a must. If you a starting a new site, you don’t have to sign up for a dedicated machine immediately. You can sign up for a VPS account, and migrate to a dedicated environment if your website becomes popular enough.

Virtual private server is much cheaper compared to dedicated server. Look for a fully managed vps hosting plan from hostgator vps.

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How To Get The Best Computer Repair Service

You might think that having a professional computer technician repair your computer is too expensive and not really worth that much. But if you carefully think about it, getting computer repair from a professional is more cost-effective than you first thought.

Costly Alternatives to Professional Computer Repair

Doing the job themselves – A lot of people try to do the job of fixing their computers themselves, and these attempts at amateur computer repair often end up in smoke, literally. More often than not, when PC users try to fix their computers themselves all that they get in the end is a still broken computer and lots of stress and frustration. Checkout Computer Repair near me for more info.

Get a more knowledgeable friend/relative to help – This option works sometimes, that is if you know someone who’s a licensed computer technician, but if not then it might not turn out well for you. Even if you do know someone who’s a bit smarter than you are regarding computers, their knowledge might not be enough; there’s even a chance that them tinkering with your computer might make matters worse.

Buy a new computer – If you’re really frustrated about not being able to do something about your computer problems, then you can go ahead and buy a new computer. But buying a new computer isn’t really feasible because it goes against what you wanted earlier, which is about not wanting to spend too much money on computer repair. You can also try and run a scan with an online registry cleaner.

These alternative options to professional computer repair don’t look enticing after all, do they? If you really wanted to get your computer fixed fast and without the stress and heartbreak then just have a professional fix it for you. You might be surprised at just how fast and efficient they are, and if you look hard enough you’ll even be able to find one that has affordable services.

Finding an affordable computer repair company is not that hard, but finding one that also gives quality service can be tricky. Here are some things that you need to look for:

Repair Warranty – Respectable companies always give a warranty on their repair services; the usual is about 2 weeks. So if you take your computer back home and the problem shows up again within the warranty period, bring the unit back to them so that they’ll fix it for you at no extra charge.

On-site repair – Your computer contains all your personal data, so you need to know that it is stored properly and kept secure while it is being repaired. If the repair company you go to says that they do not actually do the repairs on-site, and they have to ship it out elsewhere then go find another place for repairs.

Job Quotations – All the good computer repair services will give out a detailed repair quotation before any work gets done on your computer, the job quotation usually contains the price for labor and parts, if needed. Getting a price quotation beforehand will ensure you that you won’t be surprised when you come back to pick up your computer and your given a huge bill.

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Humor in Animated Explainer Videos: Purpose and Types

Why Humor is Essential in Animated Explainer Videos
Unlike a ‘real’ video format, through which ‘real’ people could portray light as well as intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun & cheerful way. This is primarily so, because the default and prominent attribute of animation as a communication technique, irrespective of its purpose of use, is light-heartedness. And although animated characters could represent human beings (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep emotions, that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.HowItWorksMedia.com explains the mobile app bubble

The biggest advantage of using a character animated explainer video for communication is that it lets you present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable (real/unreal, tangible/intangible) entity, there is an endless scope for creating unique character representations that are funny and lovable.

Also, since animation has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that trigger laughter, could be beautifully used to bring out visual humor through funny body language and/or facial expressions of the moving characters. This is another reason why humor naturally goes well with animated video-communication technique.

Types of Humor Elements & How They Could Be Incorporated in an Animated Explainer Video

Loud Humor
Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by viewers as funny and laughable. One obvious way of bringing out this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double entendres, rhetorical devices, and creating supporting visual humor elements, so that the voiceover (the script) and the visual- together bring out humor. Needless to mention, sound effects play a very supportive and important role in bringing out loud humor in an animated explainer video.

Silent Humor
Silent Humor, in an animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent humor, is by creating only visual humor elements. Imagine, for example, a video frame that is being shared between a lead animated character and a supporting animated character. When you are viewing the video, although most of your attention would be on the lead character, the supporting character could still be animated to bring out humor through its body language or facial expressions. These kind of subtle humor elements give that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, still their humorousness is independent to themselves.

It often happens that when a humor element is not very obvious to every viewer, it makes it all the more engaging because then, the viewer automatically takes interest in interpreting this subtle humor, and in doing so, pays more attention while watching the video.

Humor acts as the glue that holds your viewers to watch your animated explainer video, till the very end. Therefore, when using an animated explainer video technique for marketing, make sure it does have some humor elements. How many? Well, that completely depends on your business entity type and it is up to you to decide.

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Important Things To Know About IT consultants Houston

The information technology consultant that you contract with is the one person who can bring the latest technology into your operation and modernize your business. They can help you identify your immediate and future goals and work in conjunction with you and your staff to find the most effective path toward their accomplishments.Your goals will most likely require an update to your database management system and the associated software – and maybe hardware – that operates to store and retrieve your daily, monthly, quarterly and yearly data. You may also need to expand your marketing system and customer compliance systems and bring them closer to the advantages of today’s computer powers. All of these tasks and any others can be a factor in deciding in the investment you make in the latest technology. IT consultants Houston, Texas has some nice tips on this.

These ideas don’t stop there. You may find that recent enhancements to computers, networks, and software have bundled themselves into better pricing deals and have led many companies to cost savings that have contributed to higher profits. In addition. a smarter supply chain management system has emerged that has cut losses of items and improved delivery times. All of this adds to the favorable position of updating your information processing tasks.When you spend time talking about what your current system is doing and what additional functions you want to do, your consultant will identify various ways that these concepts can be addressed and what the most cost-effective paths for their accomplishments might be for your company. These discussions will be documented and presented to you for approval or further comment. Eventually, specific goals will be decided on and your newly updated system will soon be in operation.

Another big part of what a consultant can do for you is help you to decide whether you need subcontractors or not. If so, he or she can find the appropriate subcontractors with the proper credentials to get the job done. The info tech person could also find any number of contacts and the technical knowledge necessary to continue with the operation of the new system when the contracted work reaches its end.A good place to look for the kind of IT consultant that can help your company can be located by advertising for systems analysts associated with Federal SBIR (Small Business Innovative Research) bidders. These information technologists are well versed in communicating their ideas in the form of feasibility studies and systems requirements analysis documents that translate nicely into business plans. This helps all of your employees because they will often translate their findings and your decisions into easy-to-follow project plans.

When you find that your company lacks access to the advantages of the database cloud or big data in general, you will discover that consulting will provide you with the specifics you need to decide whether you need to take advantage of these services or not. Your business expertise will be expanded into a better position because the IT service added to your company’s work requirements – through your consultant – advances your planning efforts.Your action of contracting with an information technology expert can immediately transform your workflow into a more profitable direction because of the gains your company will receive from the greater information visibility that the latest technology will bring into your view. This result will unquestionable benefit your bottom line.

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The Importance Of Instagram For Marketing Your Business

When discussing the use of social media as a marketing tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The reasons are obvious. They are the most popular social media platforms with a fan following running into millions. Which entrepreneur wouldn’t want to capitalize on such an expansive following for his business?

However, there are many more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only grow your business but also to reach your targeted audience. This article discusses why your business should leverage Instagram as a marketing tool.

There Are More Active Users Than You Think
Instagram has managed to earn more than 150 million active users. The number might still be smaller than that of the two social media biggies mentioned at the start, but what must be noted is the time period in which it has managed such growth. It made its debut only in 2010; so, that is truly commendable. It also shows promise for future growth. You may want to check out Grow your Instagram followers fast for more.

The Business-Like Feel
If compared Facebook and Twitter tend to be more personal. Instagram has a business feel to it. This is where 70% of the world’s leading brands play. It means some serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites.

Visual Appeal
The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share rather than having to sift through pages and pages of content. On Instagram, you can post high quality photographs and videos that are authentic to your business.

You can use such visual content to tell the story of your business and to build a personality for your business. You can use it to showcase what happens behind the scenes adding transparency to your business.

Flexibility in Editing
With Instagram, you do not only have an opportunity to upload original photos and videos, but also edit them to make them most relevant to your business. The filters allow you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand appeal for your business without really costing you much.

It Is For All Businesses
When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly put up photographs of the products they are selling or product demo videos. The use of Instagram is not restricted to a particular business. Product and service-based businesses can use this social media platform alike. How you use it relies heavily on your creative ability.

Above all, it is a fun way to go about promoting your business. You can use user-generated content to your advantage, track your analytics and drive more and more traffic to your business.

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Betting on video games – A closer look

If you are trying to locate a honest wholesaler, no doubt you have found it to be a tough mission to achieve. For those of us who are still a kid at heart, the video games business is a dream job. It could be such a entertaining and challenging opportunity. After all, what better job than to play with and talk about video games for a living? Who wouldn’t want to spend their days working with PS2 games, Xbox games, Wii games, or any of the hot new game consoles hitting the market these days! With all the new technology that enables players to link to one another and play against each other these games are big sellers. Some people are just getting into it and some are upgrading their old gaming gear. And with all the new gadgets available now, there is always an opportunity to up-sell your customers. With all the distinctive video games companies producing all new, high tech gaming gear, it can become quite a troublesome job to find honest video game suppliers to buy bulk product to drop ship or resell. If you don’t do your homework, you could end up with a bulk of plagiarized products that you can’t legally sell. If you have done any research on the internet, I’m sure that you have run across numerous “lists” of video game distributors or video game wholesalers available. You need to be really careful with these types of companies. While there may be a few good ones out there, the majority of these are nothing but empty promises of hidden secret sources and false guarantees of money making. What most of these really are is junk lists of valueless information that you can’t even use. The objective of these sites is to get your money, not to give you all their secret sources. These false lists give the whole industry a bad name. People spend their hard earned cash on these lists, believing that it will give them the secrets to making big money, only to suffer disappointment when they find out they have been scammed. A lot of people just walk away from the market because they think its all a scam. There are honest video game distributor out there, but they will not offer you secret sources or promises of big money. Don’t rush into buying from someone without researching them first. Read this post here  betting on video games

If you are planning to buy video game consoles from a video game wholesale distributor here are three great tips to keep in mind.

¨ If you want to buy a list of sources make sure to check it our thoroughly first. Remember that honest companies and websites do not offer you guarantees of making money or tell you that they will give you secret sources that no one else has. After all, how many of these “lists” have they sold? Everyone else who has bought the list has the same information.

¨ Do business with an authorized video game distributor. This way you will be sure that you are getting the real deal, not cheap plagiarized. There is nothing worse than spending your hard earned cash to buy product to resell, only to find out that you are stuck with a bunch of knock-offs that you can’t even legally sell.

¨ Work with a video game distributor that can offer good customer service, reliable delivery, and high quality at the prime price. This may seem like common sense, but trying to find the cheapest price is not always your best bet. Many times these products are low quality and that will leave your customers angry.